B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other facts concerning modern-day B2B advertising. We go over how the acquiring journey is currently entirely fragmented and the way that community building can help marketing professionals retake control of the exploration and

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other facts about modern B2B advertising. We discuss how the acquiring trip is currently totally fragmented and also the manner in which community building can assist marketers retake control of the exploration and al